Dollar Shave Club is partnering with the Call of Duty franchise on a limited-edition razor handle aimed at gamers who want to bring some of their in-game aesthetic into their daily routines. The collaboration, launched with Target, introduces the Call of Duty: Warzone Handle as a themed starter set positioned as a grooming counterpart to a customized in-game loadout.
The handle is described as featuring an ergonomic tactical grip designed to prevent slipping, six precision blades and a moisturizing lubrication strip. According to the announcement, it offers the same shave quality associated with Dollar Shave Club’s existing products while layering on Call of Duty branding and design. The retail starter set is priced at $10.99 and is available beginning March 3 at 800 Target stores, with additional availability at select Target locations nationwide while supplies last.
“Teaming up with Call of Duty to drop this handle at Target is a massive tactical win for gamers everywhere,” said Larry Bodner, CEO of Dollar Shave Club. “We know players demand precision, whether it’s in the lobby or the bathroom mirror. This collaboration is about giving them a tool that feels legendary in hand—ensuring their loadout in the bathroom is as tactical as when they’re racking up wins.”
The company frames the partnership as a continuation of its effort to intersect grooming with broader pop culture. Dollar Shave Club notes that it originally built its brand by simplifying the process of buying razors and is now applying that same approach to the gaming community, encouraging Call of Duty players to upgrade from older razors to the new themed handle as part of their “grooming loadout.”
Founded in 2011, Dollar Shave Club describes its origin as a response to the frustration many consumers felt when shopping for razors. The company began by offering affordable razors delivered to customers’ doors and has since grown into a multinational, omni-channel lifestyle brand with nationwide retail distribution. Its stated goal is to provide simple, reasonably priced solutions for shaving and grooming, with messaging that emphasizes inclusivity: “Whether you’ve been with us from the start or just got here, everyone’s welcome in the Club.”
The Call of Duty: Warzone Handle collaboration reflects an ongoing trend of game and consumer brands working together on limited-run products that tap into established fan communities.