QVC Group has announced a U.S. partnership with TikTok Shop to launch a 24/7 live social shopping experience. Customers can access always-on shopping streams featuring QVC and HSN brands, products, and personalities directly on TikTok.
This collaboration combines QVC Group’s decades of live retail expertise with TikTok’s massive platform of over 170 million users. The partnership seeks to bridge the gap between discovery, engagement, and seamless online shopping.
“We are uniquely suited to bring our large-scale, high-volume, live social shopping experience to TikTok,” said David Rawlinson II, President and CEO of QVC Group, Inc. “Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop, but also for social shopping at large.”
QVC produces over 40,000 hours of shoppable content annually and works with more than 100 celebrity partnerships and thousands of brands. The TikTok Shop expansion builds on its successful launch on the platform in August 2024, which has already seen over 74,000 TikTok creators showcasing QVC products in their videos and livestreams.
Under this new agreement, QVC Group will feature an even wider selection of thousands of products and brands while creating original, TikTok-specific content to engage the platform’s dynamic audience.
“Live shopping on TikTok Shop, which blends entertainment, education, and commerce, is redefining how people discover and purchase products they love,” said Nico Le Bourgeois, Head of US Operations for TikTok Shop. “QVC and HSN hosts have mastered live shopping moments for decades, and we’re thrilled to bring this entertaining shopping experience to TikTok’s community.”
This comes as TikTok Shop continues to rise in popularity, with the number of monthly shoppers on the platform nearly tripling since its U.S. debut in 2023. For QVC Group, the collaboration offers an opportunity to tap into TikTok’s younger, highly engaged audience, while expanding the reach of its brands and products in the digital age.