QVC Group Brings 24/7 Live Social Shopping to TikTok Shop

QVC Group has announced a U.S. partnership with TikTok Shop to launch a 24/7 live social shopping experience. Customers can access always-on shopping streams featuring QVC and HSN brands, products, and personalities directly on TikTok. This collaboration combines QVC Group’s decades of live retail expertise with TikTok’s massive platform of over 170 million users. The … Read more

TikTok’s Reprieve Sparks Video Arms Race: X and Bluesky Rush to Fill the Void

TikTok enjoys a temporary stay on its ban thanks to an eleventh-hour intervention by President Trump, rival platforms X (formerly Twitter) and Bluesky are scrambling to position themselves as potential heirs to the short-form video throne. Both social media platforms have unveiled dedicated video feeds, seemingly overnight, in what industry insiders are calling a “video … Read more